Case Studies
These selected case studies showcase my expertise in practice applying Mule’s design research process framework, Mellinger’s customer discovery process, Enterprise Design Thinking, and business & design leadership principles to achieve impactful business and design results.
BetterUp studies
Identifying Users for Well-Being Product
Determining key partners’ desired outcomes
Ideating Mental Models for New Products
Dissecting company’s ideation approach
Empathizing with Members’ Journey
Understanding why members disengage
IBM studies
Defending Against Cyber Attacks
Protecting companies from hackers
Envisioning the Future of Storage
Recalibrating a product’s strategic direction
Getting Ahead of “Storage Almost Full”
Forecasting company’s cloud storage needs