Case studies
These case studies showcase my ability to leverage qualitative and mixed-methods research to create empowering, impactful digital products at BetterUp, an enterprise platform late-stage company dedicated to personal and professional growth, and IBM Storage, a scaled technology company division at IBM focused on storage solutions for safeguarding critical organizational data.
Note: Specific artifacts and insights are omitted to honor non-disclosure agreements. TomTom case studies coming soon!
BetterUp studies
Creating Value for Target Partners
UX Research Methods: In-Depth Interviews, Concept Testing, Usability Testing, Jobs-To-Be-Done, and Behavioral Analytics
Improving User Retention
UX Research Methods: Survey Design, Literature Review, Journey Mapping, In-Depth Interviews, and Card Sorting
Strengthening Product Design Process
UX Research Methods: Literature Review, Design Thinking, Heuristic Evaluation, and Design Principles Development
IBM Storage studies
Using Insights to Design New B2B Product
UX Research Methods: Concept Testing, Prototype Testing, Participatory Design, Usability Testing, and Task Analysis
Building Roadmap Based on User Feedback
UX Research Methods: Survey Design, Survey Analysis, Presentation, Storytelling, Cross-functional collaboration
Co-Ideating Experiences with Customers
UX Research Methods: Participatory Workshop, Journey Mapping, Empathy Maps, and Needs Statements