Project Synopsis
Employer: IBM
We performed a large-scale survey study to validate our strategic product direction for the next couple of years.
Project role
I delivered a customer survey analysis based on 100+ survey responses from customers in industries like healthcare stirring executive leadership discussion.
Tactics
Research & Strategy
Survey design
Ranking questions
Weighted averages
Relative importance index
Presentation
Data visualization
Affinity mapping
Narrative storytelling
Vision statement
Contributions
Value delivered
Users will attain new IBM storage experiences aligned with their companies’ needs at the time they need it based on market changes.
Redacted Presentation Sample Screens
Personal takeaways
The validity of quantitative studies can be met with skepticism even if you involve all the right people in its development.
It's vital that when you present a survey analysis, you indicate its limitations to prevent stakeholders from drawing faulty conclusions.
Randomizing answer choices for survey questions and creating straightforward content is imperative to reduce user bias.