Ben Liongson

Co-Ideating Experiences with Customers

Forecasting companies’ cloud storage needs

 
 
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Project Challenge

 

We were tasked to understand our customers’ storage capacity needs and design an experience that forecast storage needs.

 
 
 

Project role

I led a 3-day workshop with 15+ clients, developing design artifacts that showcased vital user pain points. I also produced hi-fi designs based on concepts derived from the workshop.

Collaborators: Product managers, engineers, designers, and design principal

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Process highlights

Co-ideation planning

Who are the appropriate stakeholders I need to involved to plan this workshop effectively?

Workshop facilitation

How do I ensure as lead facilitator we attain all the insights and ideas we need to succeed?

Workshop pivoting

How do I collaborate with my team to navigate changing plans given unforeseen circumstances?

Debrief discussion

Do our product concept ideas match what our users want and need?

 

 

Research & strategy tactics: As-is journey mapping, Needs statements, Big ideas, To-be journey mapping

Design tactics: Design brief development, User flow diagramming, Lo-fi-prototyping, Hi-fi prototyping

 
 

Sample contributions

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Value delivered

 

A novel user experience enabling companies in industries like healthcare, finance, and IT to manage to anticipate their future storage capacity needs.

With IBM Storage Insights, we have root-cause analysis of storage at our fingertips. It also helps with planning, giving us instant insight into how much capacity we have.
— IBM Client

Personal takeaways

 

Preparing and executing a multi-day workshop with many stakeholders requires thoughtful teamwork.

 
 

 
 
 

Building meaningful relationships with customers and multidisciplinary stakeholders benefits UX researchers and designers, leads to quality results and sustainable collaboration efforts.

 
 

 
 
 
 

Holding onto ideas or methods with a death grip is a sure-fire way to burn out and retain a fixed mindset.


 
 
 
 

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